The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”.
Does your website have credibility? Do your prospective clients trust you?
There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your website, will they contact you? Trust and credibility are the key.
Here are the Stanford University Website Credibility Guidelines:
- Make it easy to verify the accuracy of the information on your site. You can build web site credibility by providing third-party support (citations, references, source material) for information you present,