The Great Performance Shuffle – Introduction

What do you measure in Internet Marketing?

How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you’re running PPC campaigns, you’re doing SEO, are engaged in Social Media, or are email marketing (just to name a few), you need to know what to measure.

This series of posts, coming over the next several weeks, will explore the what’s and how’s of measuring your effectiveness.

Define “Well Performing”

Despite what some believe, there is not a single definition of well performing. When you work with an integrated marketing team, one of the first exercises you’ll go through is defining your goals. Ultimately, the result is the same, to increase the bottom line. However, the next step removed from that will vary depending on your company, product line, target audience, buying cycle, and much more.

Example: You have a … Continue reading