Marketing Definitions 101

Do you experience a certain level of confusion when it comes to the myriad of marketing terms?  How about something as simple as the difference between the term ‘marketing’ and ‘advertising?’

You’re not alone. A good many use various related terms interchangeably. But, although they are similar, they refer to different actions.

It’s a good idea to distinguish the difference in order to communicate effectively with others in your organization and to better comprehend the nuances of your marketing strategies and activities.

While researching, I discovered the perfect analogy for this topic at Free Management Library. There, the writer cited a Reader’s Digest quote, which is the ultimate marketing alchemy and makes this subject very simple. I don’t know about you, but I like simple.

“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.”    M. Booth and Associates, Inc.
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Top 5 Reasons Marketing Strategies Will Dominate Marketing In 2016

Strategy

As we prepare for 2016, we are all busy evaluating this past year, critiquing our success, and making plans for how to make 2016 an even better year.

However, it’s not the marketing plans that will make companies stand out in 2016, but rather it will be the marketing strategies. Here are the tops 5 reasons why to focus on strategy as a way to build your business.

  1. Strategies take into account interdependence of systems and channels. Building business is about giving the right information at the right time. Sometimes this happens on the marketing side, and sometimes on the sales side. The point is, these systems are no longer discreet, and are greatly dependent on each other. To further complicate things, there are dozens of sources people go to for information, and you must be present wherever your target audience is. A strategy takes all of this into account.
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The Internet’s 25th Anniversary

Can you believe the creation of the World Wide Web happened 25 years ago?

Yes, March 12, 2014 marked the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. In a report by the Pew Research Center, “Lee wrote a paper on March 12, 1989 proposing an ‘information management’ system that became the conceptual and architectural structure for the Web. He eventually released the code for his system—for free—to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over a network of computers called the internet—a system that linked computers and that had been around for years. “

And, the rest is history!

87% of American adults use the internet for a seemingly limitless amount of information. It has changed how we interact with people, communicate with our family and friends, … Continue reading

2013’s Biggest Investment In Marketing

The people on your team are your greatest marketing asset. As a marketing professional I get the pleasure of seeing what a lot of businesses do to help promote their businesses. From saturation mailing, to radio spots, to websites, PPC and social media, I’ve seen it all. What surprises me most is how many businesses oversee their most important marketing asset.

Value Those Who Invest In Your Business

Your team, whether you have consultants, temps, contractors, or full-time employees give your business the one thing they can never get back: their time. Given that, they can be your most powerful asset as well as your most threatening detractor.

Here are some tips for how to get the most marketing benefit from your team.

1. Encourage Your Team To Talk

One of the biggest fears companies have is of their team talking about them online, especially on social media. While there is a bit of a risk if your employees aren’t … Continue reading

I Guarantee It! Does That Really Matter?

When was the last time you were in conversation with an SEO Agency/Consultant or Internet Marketing Firm that “guaranteed” to get you to the top of Google? My guess is it’s not been that long as these companies are still out there en mass, and are willing to sell you the sky, the moon, and the ground you trod.

While these guarantees appear to minimize your risk, that’s all it is, an appearance. It comes back to the first lesson I learned in marketing:

MoJo Marketing Lesson #1: There are no cookie cutter solutions to effective marketing.

What this means is there is no “secret sauce” or “silver bullet” or “magic formula” to get your business successful. Marketing is about testing. In the end, the one thing that matters most is if your marketing efforts are increasing your business.

Companies who “offer guarantees” think they’ve found a single thing … Continue reading

17 Marketing Strategies for Local Businesses

If you own a business, by now you have probably discovered that there’s also a lot of competition, both local and national. An effective marketing program is vital for business owners in this competitive industry.Do you need marketing ideas to help you increase local business? If so, this article is just what you need to get your creative juices flowing. Below is a list of marketing strategies that will help you increase your exposure and grow your business.

1. If your local business just opened, hold an open house so people can come in and learn about your company.
2. Offer discounted prices for people who purchase during the first 30 days.
3. Offer something free to new customers.
4. Direct mail postcards are perfectly suited for local business marketing because you can target a certain area around your location.
5. Good ideas and unique services can help you … Continue reading