From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Marketing Strategist, Todd Rader, discusses the recent Forbes article, Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be Boring) by Alex Valencia, Forbes Agency Council Member.
While this article speaks specifically to the stereotype of the legal industry as being strict, stuffy and, ahem, boring, its insight applies to many B2B marketers seeking to engage customers. Eighty-four percent of people expect brands to produce content that entertains, provides solutions and produces experiences and events. This is a high bar to achieve and success requires customer insight, a strategic plan, and creative expertise. Continue reading “[Blog Abstract] Content Marketing For Law Firms”