The internet is an ever evolving platform. New tools and websites to market on seem to pop up every week, all claiming to be the next big thing, all claiming to increase your company’s profits. The truth is marketing is marketing whether you are using Google Adwords, the radio, or the latest social media platform. The only thing that changes is the media ; the fundamentals of marketing will still bring great results if implemented correctly.
Here are 6 things you can do to improve you online marketing:
- Gain clarity on who your target market and ideal customer is and who they are not. Most companies try to market to everyone and this is a very expensive mistake. Large companies can afford to have very broad marketing messages, however most companies need to focus on a small group of ideal customers that are more likely to purchase your product.