I often hear many companies that offer professional services say that during the holiday season their business is anywhere from minimal to non-existent. Unfortunately, these businesses have just accepted the fact that business is slow during this time of year. Yes, that may be true; however, there are some effective strategies that can be used to counter the slow season.In fact, since many people are off of school and work for the holidays, this is a perfect time to hold promotions that incentivize people to make appointments during this time. Here are a few ideas.
• Offer discounts for appointments made during a specific time period.
• Offer incentives for referrals and new customers or patients that schedule their appointment during a specific time period.
• Give a free-bee to everyone who schedules an appointment during the specified time period.
• Use a “deal of the day” promotion.
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