What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features.

So, why the change and what does it really mean for users?
With mobile becoming a huge part of daily life, most people jump from device to device or channel to channel. The consumer journey is highly fragmented, as people switch from clicking on display ads to performing brand searches, then discovering and watching videos or digging deeper through the content, to going back to the website to purchase maybe. Marketers have multiple opportunities to reach consumers where they want to be reached across different channels, screens and formats. Google has a treasure trove of consumers’ personal … Continue reading

DirectiveGroup 10 Years – What Has Changed

DirectiveGroup 10 Year Anniversary

““The only strategy that is guaranteed to fail is not taking risks.”

— Mark Zuckerberg, founder, Facebook

While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of those strange time warps in which time seems to have sped by and at the same time to have crept by very slowly. It is incredible to believe it has been so many years since we launched DirectiveGroup (née LocalDirective). I’ve been asked and lately have been pondering: what has really changed and what has not changed in the last 10 years? And … that question has set me to thinking.

Changes in the Digital Environment

Well, for one thing, digital marketing is almost unrecognizable from the form in which it existed when we started our digital marketing agency. Options have proliferated and … Continue reading

Google for Success

Google logotype on a keyboard buttonGoogle’s innovative search technologies connect millions of people around the world daily with information. Google features a number of powerful tools that are rich in search engine optimization (SEO), which makes businesses easier to find. Its targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience. Google is building a unified platform of applications and services that communicate with one another to allow brands to better connect with their customers. Small businesses looking to boost their search rankings are realizing that Google is a powerful visibility platform that can help generate more foot traffic to their stores. With Google+ the company identifies and authenticates users across all its services, including search, Gmail and YouTube to help improve those products and serve better advertisements. There are numerous ways you can take advantage of Google to gain more exposure for both your content and your … Continue reading

Why Social Signs Are Important for Your SEO Campaign

Social media

Social Media Marketing is all the buzz in today’s internet marketing space. With the evolution of SEO, Google is now taking into consideration “social signs” into its algorithm for ranking websites in the SERPs (search engine results pages). Social media marketing (as it relates to Google or SEO) broadly refers to activities on Facebook, Twitter, and Pinterest. According to many studies and research, social media marketing may account to a whopping 25% of the Google algorithm (depending on the industry). This is especially true if all your competitors are engaging in aggressive social media marketing through these channels.

With the new updated Google “social media” algorithm, I have heard a lot of hue and cry as to why social signs are being used at all in regards to SEO. Having been in the SEO space for many years, I have yet to see a single Google update that did not … Continue reading

Press Releases – Two Major Marketing Benefits for the Price of One

Most small-to-medium sized businesses don’t think much about press and publicity. They operate under the belief that it’s for larger businesses. The truth is that larger businesses would never have gotten where they are if they hadn’t had press and publicity when they were smaller.

The web has changed the rules and now you don’t have to be a Fortune 500 company to benefit from press and publicity. In fact, a few strategic steps can allow you to enjoy two major benefits from one well-crafted press release.

The Evolution of the Press Release

In the days before the Internet was in every household, a press release was produced when a company had a major announcement such as the opening of a new location or a new product offering. The news release was crafted using industry jargon and sent to a handful of reporters and editors who were already well … Continue reading

2012 – The Year of Social Search

Social signals are playing an increasing role in organic SERP performance. We’ve discussed in the past how we expect social signals to influence search results in the near future. In the middle of 2011 Bing integrated Facebook signals as part of its algorithm. Announced yesterday, Google is now counting Google+ as part of their metrics when the user (person searching) is logged in.

With this in mind, there are some very specific things you’ll want to consider as you begin implementing that well thought out marketing plan for 2012:

It’s All About Content

If this is the first article you’ve read about websites, SEO, or social media, one thing you’ll see over and over is that it’s all about content. You must produce content your audience is going to want and, more importantly, want to share.

This content can come in many forms. Many people think of traditional content on a website. Also a the top of mind is usually the … Continue reading