Google Algorithm Updates: Expertise – Authority – Trustworthiness Matter

Ranking high in search engine results is about more than just keywords. You’ll get better digital marketing results when you keep abreast of the constantly changing landscape of SEO. That’s how you can stay at the top of the search rankings – or at least not get blindsided by the Google Algorithm. As anyone who’s ever tried to stay up to date with Google’s constantly evolving algorithm and adjust their marketing efforts accordingly can tell you, it isn’t easy. 

Here is everything you need to know to understand the context and a few tips that can simplify your path to improving your SEO results. 

 Quality content is more important than ever 

Google released its 160-page Search Quality Evaluator Guidelines in late 2015. A quick read through the guidelines tells us that Google ranks quality content among the top three page-quality factors. 

 On August … Continue reading

[Blog Abstract] Average Position – Out with the Old, In with the New

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Jess Armstrong at WordStream, “Goodbye, Average Position: Everything You Need to Know”.

It’s finally here. On September 30, 2019 Google will officially retire the Average Position metric in Google Ads and replace it with four brand new ones:

  • Top impression rate
  • Absolute Top impression rate
  • Search top impression share
  • Search absolute top impression share

Continue reading “[Blog Abstract] Average Position – Out with the Old, In with the New”

More Than A Just Venice – The February 2012 Update To Google

Last week a large number of changes to the way Google ranks and displays search results was rolled out. Many Search Engine Optimization specialists have focused on one piece of the update, codenames “Venice”, and have not looked at the 39 other parts. When you categorize the list of updates you will start to see an interesting trend. Many of the other parts of this update actually dovetail with the Venice update, making it even easier for small websites to compete than many SEOs realize.

The Venice Update – Making General Searches Local

To understand why Venice is more powerful than many realize, you first need to know what it does on its own. Google defines Venice in a nutshell as, “Improvements to ranking for local search results.” What this really means is that local businesses will be better able to compete against large, 800 Pound Gorilla, websites for … Continue reading