Ranking high in search engine results is about more than just keywords. You’ll get better digital marketing results when you keep abreast of the constantly changing landscape of SEO. That’s how you can stay at the top of the search rankings – or at least not get blindsided by the Google Algorithm. As anyone who’s ever tried to stay up to date with Google’s constantly evolving algorithm and adjust their marketing efforts accordingly can tell you, it isn’t easy.
Here is everything you need to know to understand the context and a few tips that can simplify your path to improving your SEO results.
Quality content is more important than ever
Google released its 160-page Search Quality Evaluator Guidelines in late 2015. A quick read through the guidelines tells us that Google ranks quality content among the top three page-quality factors.
On August … Continue reading