Pay Less For Your Clicks in Google Adwords

During the last month, we have been talking about The Great Performance Shuffle or key metrics that are true indications of the success of your online marketing efforts. Today, we are going to dive a little deeper into your Adwords campaign and discuss how your Keyword’s Quality Score defines what you pay for clicks and the role keyword bidding strategies play in determining your Quality Score.

Using the appropriate bidding strategy early in a Google Adwords campaign is critical to long-term success. A good bidding strategy will enable keywords within a campaign to achieve a high Quality Score (QS) at a faster rate. On the other hand, an advertiser who does not use keyword strategy best practices risks starting off with a low QS. Once Google assigns a low QS, it is very difficult to improve the QS. Even with aggressive optimizations, it’s a long and tedious process. This would … Continue reading

The Great Performance Shuffle – Part 2

How to tell if your Adwords campaign is working?

Google Search

Your performance will only be as good as your ability to measure and track your results. You know the saying, “You can’t manage what you don’t measure.” But what do you measure in Adwords? What are the important key performance indicators and how do you measure SEM performance?

Adwords has a lot of bells and whistles but we’ll focus on 5 core metrics and why they’re critically important to the success of your Adwords campaign.

Here are 5 metrics you should be focused on to get the most out of your Adwords campaign.

  • Conversions – This is the one we don’t have to tell you about as every business owner and marketer is obsessed with conversions, but the secret to this number is to understand how much a conversion means to your business in dollars. Especially if a conversion from
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