The Great Performance Shuffle – Part 2

How to tell if your Adwords campaign is working?

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Your performance will only be as good as your ability to measure and track your results. You know the saying, “You can’t manage what you don’t measure.” But what do you measure in Adwords? What are the important key performance indicators and how do you measure SEM performance?

Adwords has a lot of bells and whistles but we’ll focus on 5 core metrics and why they’re critically important to the success of your Adwords campaign.

Here are 5 metrics you should be focused on to get the most out of your Adwords campaign.

  • Conversions – This is the one we don’t have to tell you about as every business owner and marketer is obsessed with conversions, but the secret to this number is to understand how much a conversion means to your business in dollars. Especially if a conversion from
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