Google Plus Local – Local Businesses Must Play Ball or Go Home

Google is always up to something and let’s just say Google is at it again. This time the changes affect local businesses and how customers find and interact with you. Google Places has officially been retired and the new and improved Google Plus Local is taking over, but the main question on everyone’s mind is how does this affect Local Businesses in the future?

Google Plus Local?

Google Plus Local is the new way for local businesses to show up in the results when customers are shopping for your services or products in your area. Google is integrating Google Plus, its social networking site into local search results. Googel Plus Local Plus 1

Google Plus Local is supposed to be a more social, interactive and streamlined experience then the current Google Places. Friends and customers will be able to comment and rate on the pages and results will also include reviews from Zagat a popular … Continue reading

Is the SEO Game Changing?

Over the last couple years, Google has made several significant changes, just take a look at the infographic below.
Now add to this list a new change that’s on the horizon: Google +1.

This new addition is the merging of organic and paid search with social interactions. Here’s the theory:

You’re doing a search, and you really like one of the results. You hit the “+1” button. This now adds a “bookmark” in your profile for that site, increases how it performs in search for you, and increases how it performs in search for everyone in you Google network.

Google posted on their official blog last Wednesday the announcement with this explanation:

Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages.

Does this really matter?

It’s really too early to tell … Continue reading