Yes, Google is a public company whose mantra needs to be “increasing shareholder value.” But unfortunately, there are a few “features” in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without delivering value.
We’ll start with faulty geotargeting.
By default, Google has your permission to display your ads to people all over the world – even if you use geotargeting (as most advertisers do).
For proof that this affects your Google Ads account, run a User Location report. You’ll likely see that your ads have been, for example, displayed to people outside the USA even if you have only targeted the USA – or even a small portion of the USA.
That’s likely wasting money – sometimes a lot of money. Continue reading “Hidden Google Money Grabs: Geotargeting”