The value of content marketing can’t be overstated. After all, what is the Internet but a big conglomeration of words?
If you are marketing online, it is important to understand the concept of content marketing. (Or you should have a trusted online marketing company working with you who understands it!)
Content marketing is the technique of creating and distributing content that is relevant and valuable with the purpose of attracting, engaging and acquiring a clearly defined and understood target audience with the goal of generating revenue.
To fully understand the statement above, let’s break it down into its key components:
Key Component 1: “content that is relevant and valuable”
Just because it is called “content marketing” does not mean that the content provided should be a series of sales pitches. Nothing turns off an audience more than a lot of information thrown at them about why they … Continue reading