Google is always adding or changing something and for the casual user most of the changes go unnoticed. However, the advertisers, webmasters and business owners are always trying to find a secret tip or magic bullet to give them an advantage over the competition. Google’s advertising program Adwords, has made many changes in 2011, but one change that has went under the radar is extended headlines.
These longer headlines are important to adwords users because the headline is the most critical part of any ad, and a longer headline is going to draw more attention and hopefully more clicks. Increasing the click-through-rate will help improve your quality score and decrease the cost per click. While this is far from a magic bullet, the advertisers that take advantage of this updated feature will definitely have a slight edge on the competition.
What are Adwords Extended Headlines?
In a traditional adwords ad … Continue reading