There are 4.35 billion email accounts worldwide,and 196 billion emails are sent out daily! Mind blown? With so many emails reaching our inboxes daily, no wonder B2B brands find it a real struggle to make their email messaging stand out. Nonetheless, email marketing can be a highly valuable tool to reach new potential customers and drive business value. Email is an effective and affordable channel for direct engagement and it can be used successfully to increase conversions and revenue per customers. This requires being smarter and adapting one’s approach to today’s user habits, specifically knowing that time and attention are both in short supply with most customers accessing email through their mobile phones. Integrating modern email marketing tactics into existing lead nurturing efforts can help deliver unbelievable results, thanks to the higher deliverability of relevant content and personalized communications directly to leads and better targeting.
With new digital marketing tools becoming more powerful and accessible thanks to the B2B software-as-a-service revolution, not just large enterprises but SMBs can also use resources like business intelligence data platforms, mobile app development, etc. And there is no better game changing digital marketing tool for businesses engaged in the digital spaces as marketing automation.
A marketing automation platform allows marketers to score, nurture, and attribute leads by analyzing digital footprint trails that users leave behind them when browsing the Internet. A report by Emailmonday confirms that more than half the B2B companies (58%) plan to use marketing automation technology. According to Oktopost, companies that utilize marketing automation on average enjoy a 68% increase in customer engagement and a 77% increase in conversions.
Bet you have already figured out how best to utilize the marketing automation platform and understand the nitty-gritty’s of approaching potential customers by sending automated direct … Continue reading
Email marketing is here stay. It has been around for a couple of decades and is not going anywhere.
Email marketing has become so important that businesses rely on it as it play a stake is the success or failure of an online business. Most online marketers focus on building a large email list. The bigger the list, the more the conversions.
If your old subscribers keep leaving your list quickly, adding new subscribers won’t help if that is the case. Keeping that in mind, here are 3 mistakes that will drive your subscribers away.
1. Spamming Your Subscribers
According to a survey by Technology Advice, 43 percent of email subscribers want businesses to email them less frequently. Continue reading “3 Email Marketing Mistakes That Drive Your Subscribers Away”
As you may already know, an effective email campaign can create a deep relationship with your audience. This type of communication can penetrate your niche and build trust. But something you may not have known – according to a 2015 survey by Adobe, the average respondent uses email on an average of six hours each day.
The survey further reports Millennials actually use their emails even more than the rest of us; though not by much. 70% check it from bed; 27% while driving; and believe it or not 57% use it from the bathroom!
That tells us that email marketing, if properly utilized, is much more effective than we may have suspected. More effective even than social media – contrary to what most of us thought. Continue reading “Better Email Campaigns with Strong Follow Up Sequences”
The answer may surprise you, especially coming from a strategic full service digital marketing agency. How do companies bridge the gap between the real world and the virtual world? How do they capitalize on the best of both worlds?
Today’s buyers, whether B2B or B2C are more than 65% of the way through the buying process before they seek out a company or sales person to speak with. They are definitely in control of their buying journey consuming lots of digital content, participating in social networks, attending conferences, events and trade shows. How do you assure you stand out and gain mind share?
Let’s talk about trade shows…
They have become so very expensive, at a time when marketer’s need to show a strong return on investment (ROI). It’s not only the fees for the trade show, the price of the booth, the collateral, travel, hotels, meals and most of … Continue reading
In a world of social media and other online marketing channels, email marketing remains an effective way to communicate with your audience. Facebook, Twitter and Pinterest bring new opportunities for engagement, however, according to the Direct Marketing Association, email marketing is set to get even bigger this year, with upwards of $2 billion dollars projected to be spent on email marketing in 2014.
Listen To What The Numbers Are Saying
An email marketing campaign is not a one-way conversation: A professional email marketeer should be able to listen to response rates and unsubscribes in the same way a good conversationalist responds to how his audience is reacting to his story and adjusts accordingly. Just like a conversation, an email campaign that starts off with a needy, demanding ask like “BUY NOW!” will be ignored.
Tell stories to build trust
Learn to mix in good stories along with your advertising … Continue reading