Why U.S. Shoppers of CPG Everyday Items Do or Do Not Buy From You

In the United States, more consumers than ever before are turning to the internet to snag their favorite items without having to head to a retail store. While millennials make up the largest group to buy consumer goods online, older shoppers are quickly catching up to this trend. If you are trying to capture shoppers, then it is important to understand how they shop.

Here are some key takeaways into reaching consumers looking for basic goods.

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Five Tips to Increase Business eCommerce Sales

E-Commerce Sales The demand for people to be able to shop online has increased exponentially over the last few years. The web has transformed how both consumers and business shoppers look, browse and buy products online. One thing that is important to remember is that you can increase your eCommerce sales by making some minor, incremental changes. Small improvements can make a big difference. Below are 5 tips to help you increase your business eCommerce sales, and they are just a sampling of the types of ideas that should be tested regularly so as to increase your site’s conversion rate.

1) Cross-selling

Have you ever been standing in line at the grocery store to check out and you look up and decide to buy the magazine sitting on the rack in front of you? This is an industry tactic that also works well online and that most successful companies tend to execute … Continue reading

Amazonization – Speak the language of your customers

Learning from the experience of the Amazon Store continually testing incremental website changes to find higher conversion rates.

Digitization has given rise to a new breed of customers. This is the breed of customers who surf the internet for material regarding the products they want to buy and are well aware of the specifications they want. These customers seek an online shopping experience that is on par with shopping in a local store. The volume of such customers is increasing by day. Responsible business leaders must ensure that their businesses are ready to adapt to the changes and make themselves ready to attract more customers in these new ways.

Amazon has been one of the front runners in this space, which revolutionized the idea of marrying technology with process to greatly enhance the shopping experience of their customers, leading to a very high sales conversion rate. “Amazonization of the business” is a process that evolved by taking cues from the business-improvement approach of Amazon. It originates from the … Continue reading

The Secrets to Amazon’s, and Your, E-Commerce Success

From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Bryan Eisenberg’s Amazon’s Performance Secrets.

Given Amazon’s dominance over modern e-commerce, it’s easy to forget that it began as just one of a number of Internet upstarts, a book-selling, virtual brother of now-defunct online merchants like Pets.com. However, in Amazon’s Performance Secrets, Brian Eisenberg succinctly details the practices that turned the company into a titan of the online marketplace.

Eisenberg describes how the company applies Amazon CEO Jeff Bezos’s “four pillars of success”—customer centricity, continuous optimization, a culture of innovation, and corporate agility—to drive the company ahead of its competition. At Amazon, small, cross-functional teams have the authority and resources to execute on plans without additional support. These teams rely on optimization data gathered from more than 200 simultaneous marketing tests, customer behavior tracked to the mouse … Continue reading