Why You Should Consider A Database Driven Website

If you are building a website or redesigning your old one, you should consider building a database driven website. Most people think that only “large” websites should be database driven, but even the smallest website could benefit. Database driven sites give you easy access to your website’s content which can reduce support and maintenance costs. They also allow for a much richer, interactive user experience.

What Is A Database Driven Website?

In order to understand database driven websites, you must first understand the difference between a static website and a dynamic website.

A static website has its content stored on the web file system. A static website is just as the name implies – a website that doesn’t change very often. People often refer to these as “brochure” websites because the information is presented in the same way. Typically when a static website is changed a web programmer, or … Continue reading

The Most Effective Sales Lead Generation Techniques

No matter what industry you are in, generating sales leads is critical. Every business sells something and whether it is a service or a product, you need to constantly generate leads that will transition into clients.

What Is A Sales Lead?

A sales lead is a person who has expressed interest in your product or service. In other words, they have “raised their hand” in some way letting you know that they are beginning their education process which may, or may not, lead to an eventual sale for your company.

In the online world, a lead is often thought of as anyone for whom you have a name and email address. This is not necessarily true. If the person voluntarily gave you their name and email address that essentially lets you know that they are interested, and that is a lead. However, if you have collected business cards at an event or gathered names and email addresses using a list broker, these are not leads; they are simply contacts.

What Is The Real Value Of A Lead?

A sales lead is the result of some marketing effort. A lot of time and effort is spent trying to get leads so it is important to understand the true value of a sales lead. It is also important to understand that without a good follow-up plan, a sales lead is a tremendously wasted opportunity. This is because a person who has voluntarily given you their information is not only letting you know they are interested, often they are asking you to contact them because they would like to continue the education process.

Continue reading “The Most Effective Sales Lead Generation Techniques”

Get Your Landing Page Ready For Your 2012 Customers

Landing pages have been around for over 20 years. Even though the primary purpose of a landing page has not changed over time, the attributes that have turned viewers into converters has changed. This article will provide you with some landing page best practices to keep in mind that will help turn your visitors into converters. First, let’s talk about what a landing does for you.

The most important function of a landing page is to convince a potential customer to convert. Although the most profitable conversion is typically a sale, a conversion could be anything that you deem as valuable such as:

• Requesting additional information
• Making a phone call
• Completing a form
• Registering for an event
• Forwarding the page to someone else
• Donating to a cause
• Watching a video
• Posting a comment or proving feedback
• Completing a form
• Visiting … Continue reading

New Study Reveals Your Website Is Key To B2B Sales

A recent study conducted by Demandbase and Focus proves that a company’s website is a critically important source of new sales leads. The only lead source more effective is referrals and personal connections. The study also found that even when the sales lead originated from another source, nearly all leads end up reviewing the website at some point during the purchasing process.

This study shows just how critical a website is to a company’s ability to get new sales leads. But in stark contrast to the critical role a website plays for business is the finding that companies are doing very little to optimize the website experience for the people that visit their site!

Other findings in the study include:

• Most corporate websites are not performing to their maximum lead generation potential

• Businesses see that they need serious improvement in their ability to track unidentified site visitors

• … Continue reading

The REAL Secret For Online Marketing Success

online marketing successMost likely you’ve read a lot of blog posts and articles with titles similar to this one. Chances are they were not-very-well veiled attempts at selling an e-book, a white paper, or trying to get you to join a “mastermind” group. You won’t find any of those things here. We’ll tell you the truth about online marketing success…and it won’t cost you a dime!

But first you need to hear the hard truth. Here’s what the online marketing “gurus” won’t tell you…

  • There’s no magic ‘set-it-and-forget-it’ program for PPC.
  • There’s no social network that will get people in your door.
  • There’s no SEO guru who can wave a wand and ‘out-smart’ Google.
  • There’s no way to generate leads and obtain sales simply by having a beautiful website.
  • There’s no quick fix.

The problem with online marketing gurus and some one-off service providers is that you can’t focus all of … Continue reading

There’s A Blog And There’s A Website…And Now There’s A Blogsite!

social media is about building community

DirectiveGroup is working on a project that we are really excited about. We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

Definition: Blogsite

The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links. Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information. A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

Our Mission

We were approached by a company that wanted to create a community of like-minded people … Continue reading