Creating An Email That Creates Response

Creating an email that creates response In a world of social media and other online marketing channels, email marketing remains an effective way to communicate with your audience. Facebook, Twitter and Pinterest bring new opportunities for engagement, however, according to the Direct Marketing Association, email marketing is set to get even bigger this year, with upwards of $2 billion dollars projected to be spent on email marketing in 2014.

Listen To What The Numbers Are Saying

An email marketing campaign is not a one-way conversation: A professional email marketeer should be able to listen to response rates and unsubscribes in the same way a good conversationalist responds to how his audience is reacting to his story and adjusts accordingly. Just like a conversation, an email campaign that starts off with a needy, demanding ask like “BUY NOW!” will be ignored.

Tell stories to build trust

Learn to mix in good stories along with your advertising … Continue reading

Is Facebook Putting You Out Of Business?

The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”.

Does your website have credibility? Do your prospective clients trust you?

There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your website, will they contact you? Trust and credibility are the key.

Here are the Stanford University Website Credibility Guidelines:

  1. Make it easy to verify the accuracy of the information on your site. You can build web site credibility by providing third-party support (citations, references, source material) for information you present,
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