In a world of social media and other online marketing channels, email marketing remains an effective way to communicate with your audience. Facebook, Twitter and Pinterest bring new opportunities for engagement, however, according to the Direct Marketing Association, email marketing is set to get even bigger this year, with upwards of $2 billion dollars projected to be spent on email marketing in 2014.
Listen To What The Numbers Are Saying
An email marketing campaign is not a one-way conversation: A professional email marketeer should be able to listen to response rates and unsubscribes in the same way a good conversationalist responds to how his audience is reacting to his story and adjusts accordingly. Just like a conversation, an email campaign that starts off with a needy, demanding ask like “BUY NOW!” will be ignored.
Tell stories to build trust
Learn to mix in good stories along with your advertising … Continue reading