Get Your Landing Page Ready For Your 2012 Customers

Landing pages have been around for over 20 years. Even though the primary purpose of a landing page has not changed over time, the attributes that have turned viewers into converters has changed. This article will provide you with some landing page best practices to keep in mind that will help turn your visitors into converters. First, let’s talk about what a landing does for you.

The most important function of a landing page is to convince a potential customer to convert. Although the most profitable conversion is typically a sale, a conversion could be anything that you deem as valuable such as:

• Requesting additional information
• Making a phone call
• Completing a form
• Registering for an event
• Forwarding the page to someone else
• Donating to a cause
• Watching a video
• Posting a comment or proving feedback
• Completing a form
• Visiting … Continue reading