So Now You Want To Deliver Great Customer Experiences?   

If you are a marketer, manager, or marketing executive, you are probably always looking for innovative methods to improve your customer experience marketing as the result of extremely satisfied consumers is usually a more profitable business. In order to make the customer experience central of your success, you will need to enhance customer service in a digital way, create many personalized interactions, and consistently reward your most loyal customers.

Enhance Customer Service With Social Media

At the core of any great customer experience is excellent customer service. A study reported that 47 percent of consumers would shop at a competitor if they experienced poor customer service. Due to the astonishing results of this study, it’s simply not in your business’ best interest to deliver poor customer service to your customers. The good news is that these detrimental habits can be easily corrected with the proper training and resources.

To offer … Continue reading

Going The Step Beyond Delivery

In business it’s not always the product or the marketing that initiates a purchasing action. Rather, in some cases, it’s the stories of exceptional customer service.

This morning I awoke to articles of one such story. I am sure you have seen them as well, of a Frontier Airlines pilot who turned a bad situation into something more tolerable for the people on his plane. If you have heard about it, you can read it here.

This is an inspiring story, and there are several things we can take away from this as lessons to apply to our own business.

Watch for the opportunity.

This pilot had his eyes open. He saw an opportunity where his customers were feeling frustrated. Granted, the situation was outside of his control, but he understood how anxious his passengers were getting. He seized an opportunity to respond.

In your business, do you throw … Continue reading