Chatbots: A Bane or a Blessing?
New tech always attracts those who believe in the power it delivers, along with doubters who refuse to think a ‘better mousetrap’ is even possible. This is especially true when it comes to Chatbots, as it has been one of the most discussed topics among internet marketers, at least in the last year.
Have you ever visited a website, opened their “live chat” box for immediate support, then shortly thereafter, come to realize you were speaking with one of the recent, trendy forms of artificial intelligence? Odds are if you do much online, this experience is one that’s not a stranger to you.
More and more brands today are utilizing Chatbots to help lower overhead, answer questions, and streamline their operations. However, not everyone agrees it is a truly valuable addition to the marketing mix. Which means there’s a roadblock.… Continue reading