Harness The Power of Intent Data To Supercharge Conversions

intent-marketingWhat Is Intent Data and Should It Matter?

When your prospects take a series of online actions, their digital footprints can be knitted together to tell us a story about their purpose – or intent. These footprints can come from many sources, such as search queries, website visits, downloads or even engagement with various social platforms, such as Facebook and YouTube or blogs.

Not only can we discover their current objective but we can also surmise their future intent.

Each individual signal already tells us a lot, but when we group them together, live and in order, we are able to extrapolate dynamic and powerful engagement patterns that can tell us even more about their preferences, information needs, propensity to take an action and finally, their intent to make the purchase. This not only helps us with an individual prospect, it informs us about similar audiences.

Live intent data goes … Continue reading

Is Conversion Optimization The Answer To Increased Sales?

The short answer is YES! If your website is not converting 100% of the visitors, there is definitely room for improvement. As a matter of fact, most websites only convert 1% to 3% of their traffic and some of the very best can convert 20%.

What is conversion optimization? From Wikipedia, “in internet marketing, conversion optimization or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert to customers.” Sometimes the smallest changes you make to your website or landing page can make a significant difference in the results. Testing takes the guesswork out of website optimization and enables data-backed decisions that shift business conversations from “we think” to “we know.” By measuring the impact that changes have on your metrics such as phone calls, sign-ups, downloads, purchases, or whatever else … Continue reading