3 Content Strategies That Will Still Work in 2015

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Just about every business is familiar with SEO and Pay Per Click Marketing (I’m sure you’ve received many calls and emails to inform), but many business often ignore or dismiss simple, but effective content marketing strategies that can attract customers and help build your brand. With 2015 just around the corner, technology has presented marketers and business owners with effective options in a variety of mediums from video to audio and images. Yes, I realize it’s still a little early to talk about 2015, but the New Year is my favorite time of year.

Here are three marketing strategies that you should evaluate for the New Year:

Video Marketing

Perhaps it’s more accurate to say that video marketing is still a great strategy, because presence on sites like YouTube has become more and more necessary since streaming became popular and the cost of producing video dramatically decreased. YouTube contains one … Continue reading

Master These 3 Online Trends and Dominate Your Market

By now, I think everyone is aware of how significantly the internet has altered the way consumers and companies share information. No one can deny that the internet has had a profound impact on marketing.

While many outbound marketing tactics have become antiquated, there has been a consistently growing increase toward inbound techniques. To this end, it is more important than ever to develop digital marketing strategies that provide consumers with original content that will offer additional benefits such as branding and audience growth.Below are the top online marketing trends that businesses need to consider in order to prosper in 2014.

1. Content Marketing Is More Important Than Ever

If you want to establish authority and gain trust with your consumers, you must consistently create valuable content through a variety of channels such as: social media, case studies, videos, website articles or blogs, eNewsletters, emails and articles or … Continue reading

Why Every Business Should Incorporate Infographics into their Marketing Strategy

Infographic by Lee Glynn

Before we discuss the benefits of infographics, we must first look at what they are. An infographic is a set of ideas and data that is shared in visual form. These are usually very complex ideas that are too heavy for most individuals to understand. When you share them in a visualized form, they are more easily understood. People will pay more attention to them that way.

These come as a great tool for any kind of business. Using infographics can do wonders to increase your client base, as well as your traffic. Let’s take a closer look at the benefits of using a tool like this.

1) 90% of all the information a person receives is visual. That is why more businesses need to use this tool. If they did, more clients would pay attention to what they were saying. A client doesn’t want to read some boring … Continue reading