The Psychology of Color in Marketing and Branding

Below is a shared viewpoint stimulated from a piece by an industry contributor. Here, content writer and project manager, Bobbi Parke, discusses the article, “The Psychology of Color in Marketing and Branding” by Gregory Ciotti, Marketing Strategist and Contributor at

colorPencilsAs a project manager, I am on a constant quest to increase my knowledge as to what makes for the most successful websites. I’ve been on a color exploration for quite some time now.

I found this article and others like it to be quite interesting because in my experience so few people take into consideration the intangible. The intangible includes just about anything we cannot see and is oftentimes unquantifiable.

As I research the importance of color – specifically in regards to website design – I find this to be the case with the study of color, too. There exist many contradictory findings and theories within the color studies that have been done. There simply is not enough information gleaned from studies to back up one theory over another. But, that is no reason to discount the importance of color psychology. Continue reading “The Psychology of Color in Marketing and Branding”