As a small and or medium-sized business, you may look to companies like Apple Inc., or Microsoft Corporation for a good model to emulate when it comes to marketing and advertising. You see droves of people waiting for the release of the new MacBook Air and think, “If I could get people or businesses to want my product like that!”
Of course, the problem is your business doesn’t have an unlimited marketing budget. When you pay for advertising, you need customers to walk in the door immediately. In most cases, you need customers to walk in the door before the check clears on the money you just spent.
While we don’t recommend you spend millions of dollars on branding, there are some lessons you can learn about getting customers and advertising from the giants like Microsoft.
Here are 3 things you can learn from Microsoft’s advertising of the Microsoft Surface product line: