How to Crank Out a Fascinating Idea in 60 Seconds or Less

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Inc. article by contributor, Sally Hogshead “How to Crank Out a Fascinating Idea in 60 Seconds or Less.”

If I were a betting woman, I would be willing to bet that most people, if not all, struggle from time to time in coming up with ideas on topics to write about or the topic might be there, but the words escape them. I know for myself, this is true. Many times, the most difficult task of writing is deciding what to write about. This task becomes even more challenging for me when I’m up against deadlines.

Of course, more times than not, the reason I’m up against these deadlines is that I couldn’t decide what to write about, so … Continue reading

There’s A Blog And There’s A Website…And Now There’s A Blogsite!

social media is about building community

LocalDirective is working on a project that we are really excited about. We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

Definition: Blogsite

The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links. Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information. A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

Our Mission

We were approached by a company that wanted to create a community of like-minded people … Continue reading

When it Comes to Social Media Marketing, Don’t Put the Cart Before the Horse

With the explosion of social media usage, businesses are frantically searching for ways to engage people where they are. And that’s online.

Here are a few facts:

• There are over 500 million active users on Facebook.
• By July 2010, 20 million messages (“Tweets”) were sent through Twitter.
• The change in social media use among Baby Boomers 55-64 rose from 9% in December 2008 to 43% in December 2010.
• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010.

Companies are responding by building Facebook pages, setting up Twitter accounts, and developing corporate blogs. The problem is a lot of these companies are setting up the tools before they actually have a strategy in place.

It really isn’t helpful to simply set up a presence online. There’s much more to it than that. To make the most of social … Continue reading

Best Practices for Email Marketing

If you’ve spent any time researching how businesses are using email marketing you may be confused. This is because you will find differing opinions on how often email should be sent, how the email should look, and what day of the week and time of day it should be sent. Through trial and error, email marketing tactics have been refined based on the preferences of customers. But customers differ from industry to industry so your email marketing needs to be modified depending on your customers.

But what is perfectly clear is that email marketing is very effective for directly communicating with your customers. People read email. Moreover, people use email to share relevant information within their social network. A study done in September, 2010 by Chadwick Martin and Bailey shows that close to half (49%) of consumers share content online at least once per week, with the vast majority sharing … Continue reading

‘Tis the Season: Thematic Content Generation

Seated in a not-so-well-known Florida community, Advantage Pet Center decided it was time to start competing with other pet boarding and grooming companies in nearby, better known communities. They came to LocalDirective with one request: help us compete in these markets.

As part of a comprehensive SEO strategy, we launched a blog for Advantage Pet Center and started developing content that would specifically appeal to their audience and help with bringing their Search Engine Rankings (SERPs) higher.

Blogging for SEO

Blogging helps with Search Engine Optimization in two ways:

  1. It creates fresh content to serve the Search Engines, which they love, and
  2. It creates additional links, when done properly, back to the site, increasing the authority of the site itself.

Writing For More Than Links

Search Engines really dislike content that is generated specifically for manipulating SERPs. Rather, they are most interested in delivering quality, relevant results to the user … Continue reading

Your Blog is Your Hub

When thinking about Social Media Marketing (SMM), many entrepreneurs and marketing directors of small and mid-sized businesses see a time vacuum. In fact, SMM can drain a lot of time if you don’t know how to manage it. One of the vital keys to effectively leveraging SMM for your company is to develop a strategy for efficiently distributing your message and engaging your audience without having to log into a dozen, or more, different sites.

The key: L3 and Sync

When it comes to distributing your message, your blog can be a great hub for distributing your message, as well as engaging your audience through various other social networks. In a great article at Web Marketing Today, Lorrie Thomas suggests the L3 and Sync method:

  • Link to your other social media – on your blog, be sure to provide links to the other social media outlets you
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