Pay Less For Your Clicks in Google Adwords

During the last month, we have been talking about The Great Performance Shuffle or key metrics that are true indications of the success of your online marketing efforts. Today, we are going to dive a little deeper into your Adwords campaign and discuss how your Keyword’s Quality Score defines what you pay for clicks and the role keyword bidding strategies play in determining your Quality Score.

Using the appropriate bidding strategy early in a Google Adwords campaign is critical to long-term success. A good bidding strategy will enable keywords within a campaign to achieve a high Quality Score (QS) at a faster rate. On the other hand, an advertiser who does not use keyword strategy best practices risks starting off with a low QS. Once Google assigns a low QS, it is very difficult to improve the QS. Even with aggressive optimizations, it’s a long and tedious process. This would … Continue reading