How to Choose the Right Web Development Agency for Your B2B Company

For a growing company like yours, the list of business priorities, challenges and ideas never ends. As you prioritize business objectives driven by market demands, emerging technologies, stiff competition and evolving customer behaviors, your website must be solid and at the same time flexible to support your online business goals.

Give Your Website the Attention It Deserves and It Will Pay You Back

Studies show that in B2B transactions 57% of the buying decision has been made before engaging with Sales. To get the highest ROI from your website, you must treat it as a key sales tool assisting the buying process. And even after you closed the sale, can your website continue to serve your customers, vendors and partners in a way that makes their life easier? Does it reassure them that they made the best decision working with you? Does it save you money by automating tasks and enhancing customer service? Continue reading “How to Choose the Right Web Development Agency for Your B2B Company”

How to Target Audience with B2B Facebook Ads?

While search is always considered as a great way for reaching as many visitors as possible, Facebook is also an effective way for attracting the audience who are interested in buying the products and/or services you’re offerings, however, they may not be aware that you exist there.

Facebook ads are generally used for B2C purposes, but you can run B2B ad campaigns to achieve the growth of your business, as those ad campaigns have also started performing well on this social networking website. Running an ad campaign on Facebook is an excellent way for bringing your brand in front of your target audience, helping you to expand your business visibility and increase the ROI.

Wondering how to generate quality leads with B2B Facebook ads? Look at the below given points:

Lookalikes

Despite the business you’re mainly involved into, lookalike target audience is likely to perform better and exceptionally well than … Continue reading

5 B2B Webinar Secrets

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Webinars have been around for years, and is still a great tool for lead generation and sales for business-to-business companies. A properly campaigned and structured webinar will put the right prospects in front of you, and give you the time to demo a product, or give prospective buyers the information they need to make a decision.

With that said, putting up a sign-up form for your webinar and telling people about your products is not enough. Many businesses to business webinars don’t work or are just boring and uninteresting.

Sorry.

In order for a webinar to work there has to be a thoughtful strategy from beginning to end. And the beginning is not the start of the webinar, but what you do before your prospects even arrive on the live date.

Below are five tips to help you get better results from your webinars:

Continue reading “5 B2B Webinar Secrets”

How to Disrupt Customer Thinking For Greater Consideration and Higher Conversions

outside the box words on product boxWhat would you say if you knew that your potential customers were nearly 60% of the way through the purchase process before they ever engage with sales? A study from CEB Marketing Leadership Council indicates just that. Customers start their due diligence by looking at third party websites, referring to colleagues or other customers, and by using other sources other than the vendor’s website. This begs the question: how do you disrupt customers who are already 60% of the way to their purchase decision in order to become an option in their consideration set?

There are really two ways to approach this quandary. You could pull out all the bells and whistles when the buyer finally decides to engage with you and/or you can find a way to get out in front of them much earlier in the process before they are fully entrenched in their thinking.

Bells and Whistles

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Manufacturers: Get Social With Millennials

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By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your business.

As you’ve previously learned, in, what you need to know, it is extremely important to reach out and communicate with this Millennials demographic while they are still in their youth, to help cement a connection that is certain to mature as they age. By establishing a brand advocacy now, you’ll help keep the business of tomorrow’s affluent consumer, Millennials.

Social media allows this generation to explore, create and share their interests with a growing network of friends, family and even strangers, and that’s an appeal that has kept this new communication platform a hot commodity.

Where To Be Seen

It is … Continue reading

The Millennial Generation: What You Need To Know

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By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over.

Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you understand who Millennials are as well as learn what their purchase behavior is all about, but what will make or break your campaign and ad messaging is the connection you make with this generation directly; by speaking their language and behavior with your product/service.

What Matters Most

Millennials value their time, just like any generation but they measure success by their social network stance, work/life balance and fitness. Fitness trends are changing and it’s partly due to this generation’s take on what health means. Understand that for Millennials, good health isn’t a simple gym workout routine, this generation prefers outdoor excursions, hiking, mountain climbing, … Continue reading