Remember That Jingle? A Lesson In Branding.

Your brand identity is extremely important to ensuring the long term viability of your business.
Can you fill in the blanks? What about identifying the brand it goes with?

Oh I wish I were an __________ _________ wiener; that is what I’d truly like to be. For if I were an __________ _________ wiener, everyone would be in love with me. (need help, watch this)

How about this one?

I am stuck on ________ _____, because ________ ______’s stuck on me. (need help, watch this)

Last one:

Plop, plop, ______, _______, oh what a ____________ it is. (need help, watch this)

These have been driving me crazy as of late. Not because I really mind the jingles or the songs. On the contrary, I have been singing some of these with my 6 year old son as of late, especially the Oscar Mayer ones, they’re just plain fun. No, these have been driving me crazy because it emphasizes something many companies have been neglecting as of late: the importance of brand.

Is It Really About The Name?

I have noticed many companies as of late trying to find a name that is “perfect”. Whether it’s fun, silly, serious, keyword perfect or whatever criteria the business owner deems important…if we just find the right name, we’re good, right? Not exactly.

Think about the above jingles. Oscar Mayer (meats), Band-Aid (wound care), and Alka-Seltzer (digestive relief)….all of these names are now known by just about everyone, but it’s not because the name was “perfect” to start, but because the brand was made known, and the product was effective. Granted, you can shoot yourself in the foot with a ridiculous name (just watch Shark Tank sometime for some clues on really bad company names), but it’s not the magic bullet either. Continue reading “Remember That Jingle? A Lesson In Branding.”