Listen Up, Bing Wants Us to Have a Conversation

There have been some changes in the Bing search environment this month, with the announcement about adding functionality that will allow Bing to continue the conversation after users find the answers they seek in their search results.

Bing Conversation Bing uses the example of the question, “Who is the president of the United States?”

The search engine will display the answer and if that inspires additional questions, like, “Who is his wife?” or “How tall is he?” Bing says it will maintain the context of the original question and keep the conversation moving forward.

In other words, it will display, “Michelle Obama,” and, “6 feet 1 inch,” without requiring users to specify whose wife or height they are inquiring about all over again. Yan Ke, principal development lead of the Bing Relevance Team states “These improvements build on extensive work we have done to build out the Bing platform…and we expect to … Continue reading

Changes In Google Algorithms Are Not Just For SEO Anymore

If you thought keeping up with the changes in Google’s SEO algorithms (aka: Penguin, Panda, Hummingbird), hold on to your seat. Google recently announced a new change to the Adwords Ranking algorithm.

After years of using a complex ad rank algorithm that had been simplified to Quality Score X Maximum CPC bid (QS x CPC bid), Google updated the ad rank algorithm to take into account some of the new features they have rolled out this year, primarily their new ad extensions.Ad extensions and formats will now impact the positioning of your ads on the Google search results page. For example: If two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would receive the higher ad position.

Ad Rank will also play a factor in whether or not extensions appear for your ads; … Continue reading