What’s New On Google Ads Automation

Google Ads is the new moniker of the erstwhile Google Adwords. But the aim of the rebranded Google paid search ad service remains the same- to “help businesses of all sizes connect with relevant customers across all of our channels and partner sites,” through the introduction of Smart Ads and other automated features.

So, why the change and what does it really mean for users?
With mobile becoming a huge part of daily life, most people jump from device to device or channel to channel. The consumer journey is highly fragmented, as people switch from clicking on display ads to performing brand searches, then discovering and watching videos or digging deeper through the content, to going back to the website to purchase maybe. Marketers have multiple opportunities to reach consumers where they want to be reached across different channels, screens and formats. Google has a treasure trove of consumers’ personal … Continue reading

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively through paid ads it is essential for you to ensure your ads are not only relevant to the person’s needs but also that your ads stand out from your competitors.

Historically, the only option available to accomplish this goal was a 70 character written description. Today, the description is not enough. If you perform a query for most any product or service, you will notice that other than promotions, pricing, or years in business, most ads to not contain anything that is truly unique.

Even when companies create ads that offer something unique and valuable to their prospects, this message is often overlooked as the ads themselves blend in with the all the other ads. … Continue reading

Google for Success

Google logotype on a keyboard buttonGoogle’s innovative search technologies connect millions of people around the world daily with information. Google features a number of powerful tools that are rich in search engine optimization (SEO), which makes businesses easier to find. Its targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience. Google is building a unified platform of applications and services that communicate with one another to allow brands to better connect with their customers. Small businesses looking to boost their search rankings are realizing that Google is a powerful visibility platform that can help generate more foot traffic to their stores. With Google+ the company identifies and authenticates users across all its services, including search, Gmail and YouTube to help improve those products and serve better advertisements. There are numerous ways you can take advantage of Google to gain more exposure for both your content and your … Continue reading

Changes In Google Algorithms Are Not Just For SEO Anymore

If you thought keeping up with the changes in Google’s SEO algorithms (aka: Penguin, Panda, Hummingbird), hold on to your seat. Google recently announced a new change to the Adwords Ranking algorithm.

After years of using a complex ad rank algorithm that had been simplified to Quality Score X Maximum CPC bid (QS x CPC bid), Google updated the ad rank algorithm to take into account some of the new features they have rolled out this year, primarily their new ad extensions.Ad extensions and formats will now impact the positioning of your ads on the Google search results page. For example: If two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would receive the higher ad position.

Ad Rank will also play a factor in whether or not extensions appear for your ads; … Continue reading

Don’t Believe Everything You Read – How Quality Scores Impact Adwords Campaigns. Part 2

In my last article, I talked about the flawed logic regarding Google Adwords Quality Score (QS) that some writers were presenting in articles. To summarize, many writers were stating that the QS was not only unimportant and should be ignored, but that the QS didn’t impact the cost advertisers were paying. I pointed out the errors in their logic and provided you with insight into what exactly QS is and how a higher QS could save you money.

As promised, this article will focus on giving you suggestion on how to increase your QS without you having to obsess over it. The QS shouldn’t be looked at as the magic pill that will lower the cost, but as a leading indicator of potential red flags or that you are moving in the right direction. It definitely is important, but shouldn’t be obsessed over.

Before I talk about what you … Continue reading

Don’t Believe Everything You Read – How Quality Scores Impact Adwords Campaigns. Part 1

Over the last couple months, I’ve seen several articles, from various sources, alluding to or even bluntly stating that the Google Adwords QS (Quality Score) should be completely ignored because it was meaningless. Since I strongly disagree with this sentiment and the logic behind the writers’ opinions did not make any rational sense, I simply dismissed these articles and went on with my day.

Recently, however, someone whom I greatly admire as an extremely intelligent business person forwarded me one such article and requested my thoughts. That made me realize these articles can be misleading and this type of information could result in the most savvy business people potentially making bad decisions.The purposes of this article is to provide you with suggestions on how to critically evaluate the logic in articles pertaining to Adwords QS using a recent example of an article from Search Engine Watch. In my next … Continue reading