Test Plan for Conversion Rate Optimization

Building an effective website is hard work, but all that hard work would be wasted without ongoing analysis and continual website improvements. There is a lot of chatter about optimizing site performance and integral to that is a good test plan to know the areas of the site that could perform better. It can be a tough task with hundreds of pages, multiple conversion points to measure, and competing priorities across departments. Setting up a precise testing structure is the first step towards achieving your goals.

What is a Conversion Rate Optimization (CRO) Test Plan?

CRO is the method of using analytics and user feedback to improve the performance of your website. Based on KPI (Key Performance Indicators), CRO can be used to improve any website metric. This is where optimization or conversion testing comes in, to improve conversion, interaction and engagement on your website. There may be many conversion … Continue reading

Is Conversion Optimization The Answer To Increased Sales?

The short answer is YES! If your website is not converting 100% of the visitors, there is definitely room for improvement. As a matter of fact, most websites only convert 1% to 3% of their traffic and some of the very best can convert 20%.

What is conversion optimization? From Wikipedia, “in internet marketing, conversion optimization or conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert to customers.” Sometimes the smallest changes you make to your website or landing page can make a significant difference in the results. Testing takes the guesswork out of website optimization and enables data-backed decisions that shift business conversations from “we think” to “we know.” By measuring the impact that changes have on your metrics such as phone calls, sign-ups, downloads, purchases, or whatever else … Continue reading

Google Analytics Content Experiments – Coming Soon To You

Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social Media Marketing, or Paid Search Marketing, you want to make sure your investment was not in vain. The Content Experiments tool will help to increase the probability of conversions that result in more sales from your website. After all, isn’t increasing revenue the reason you made the initial investment?

Content Experiments will perform the function of A/B testing on websites, entire pages, isolated content, headlines or even specific images. This new tool will be tied directly to your analytics and consider all website traffic as opposed to Google Website Optimizer that only considers Adwords website traffic.

Throughout the … Continue reading