Understanding Your Top Marketing Challenges For 2016

Each year, you hear marketers talk about how technology has changed the way companies reach and convert their target market. And, every year I agree.

However, in my 25+ years of marketing, I’ve never seen so many changes in the marketing world as I have witnessed last year. If I had only 1 word to describe digital marketing in 2015, it would have to be roller-coaster.

Interestingly, even with the constant change in the digital landscape, especially around mobile, display and the rise of the social web, there are still a few marketing concepts that have withstood the test of time: perpetual and memorable branding, creative and enticing content, and the need to understand your target market and convert them to customers.

Even though these marketing concepts have been around since the beginning, it’s only been in the last 15 years or so, since the era of digital marketing, that … Continue reading