Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase.
According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based material such as brochures and data sheets continue to decline – down 11 percentage points from 2010 to 2011. The study seems to validate the idea that people are overwhelming turning toward online content for purchasing decisions.
Online content comes in many forms, but here’s what studies are showing to be the hottest trends for content distribution.
Website Is King
The one thing remaining constant is that corporate websites are still the most frequently used channel for obtaining marketing content. This means that you should focus on your website and consider it to be the “hub” of all of your online marketing efforts. No matter how much time and money you spend … Continue reading