GDPR: What You Need to Know

There are important new regulations concerning privacy and security for visitors to your website that you need to know about. This could require you to make changes to your site and your operational policies to comply with the new law.

What is GDPR?

As of May 25, 2018, the EU’s General Data Protection Regulation will begin to enforce strict new regulations on Personally Identifying Information (PII) and data security, called GDPR, (General Data Protection Regulation). EU-based or multinational corporations that do business in the EU are likely in compliance with GDPR as of today. But U.S. companies like yours also need to take note of the new law and guidelines.

Article 3 of the GDPR says that if you collect personal data or behavioral information from someone in an EU country, your company is subject to the requirements of the GDPR. The law only applies if the data subjects–consumers–that … Continue reading

SSL Encryption — Why You Must Comply

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Organic Marketing, Michelle Keyser, discusses an Inc article by Lunarpages.

Security on the Internet is not a new thing. What is new is that Google is now getting involved and that should make anyone with a website sit up and take notice. When the search giant makes a suggestion it’s like your mother telling you to put a coat on. You better do it if you want cookies after dinner. Google has made HTTPS (Hypertext Transfer Protocol Secure) and website loading speeds major ranking factors. If you don’t want to be penalized you better comply.

For starters, most browsers like Firefox and Chrome now prominently show ‘Not Secure’ warnings in the address bar and warnings also appear directly below form fields on pages using HTTP. These … Continue reading

5 Website Security Tips To Put In Place

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses an article by Lunarpages, “5 Website Security Tips to Put in Place”.

Let me ask you…..if you have a physical store, do you have some sort of security system in place? Surely you do. Otherwise you run the risk of theft of your physical products. Website security is equally as important as physical security systems are for on-site stores. This article written by Lunarpages goes into detail on the 5 top website security practices you should employ today to protect your business—and your customers. What I like most about this article is that the tips are pretty easy things that you can do today. Here is a link to the article for your reading pleasure.… Continue reading

3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this … Continue reading

How To Incorporate SMS/MMS Into Your Business Strategy?

What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue reading

Creating A Memorable Experience For Mobile Search

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Johanna Mateo, discusses ways your brand can take advantage with mobile search, “How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers?”

What strikes me the most about this article is the importance placed on the customer. Many times, brands focus so much on who they are, what they are selling, and how much of it can they sell that they don’t place enough focus on how to better serve their customers online. And as we all know, mobile search is an ever-increasing way for a lead to find you.

Continue reading “Creating A Memorable Experience For Mobile Search”