Top 5 Mistakes Businesses Make With Their Website

Here at DirectiveGroup we’ve done thousands of website redesign projects for businesses. We refer to them as website revitalization because we take out-of-date, brochure-type websites and turn them into sales and lead generation machines.

The first step in our website redesign process is reviewing the business’s old website. As a result, we’ve seen lots of poorly designed websites. There seems to be certain missteps that businesses make over and over so we thought it would be helpful for you if we shed light on them to help you recognize if you are making one (or all!) of them.

Here are 5 of the top mistakes that businesses make with their websites:

No Clear Call-to-Action

A call-to-action is a request to the visitor to perform some act on any given page of your website, and these calls-to-action are usually related to the major conversion focus of your site. A call-to-action may … Continue reading

Website Design – Form and Function

Form follows function – that has been misunderstood. Form and function should be one, joined in spiritual union. Frank Lloyd Wright, 1908

Frank Lloyd Wright, a renowned American architect, couldn’t have possibly known back in the early twentieth century when he spoke those words that we’d still be following this mantra in the early twenty-first century and applying it to web design.

But, what was true then is still true today. A website needs to be very functional and look good. This is more difficult than you would think. If you’ve spent any time surfing the web you have most certainly seen websites that have great looking flash intros and graphics but you were unable to find the information you were looking for. But then again, studies have been done that track web reader’s eye movement and they prove our eyes are attracted to images so you cannot ignore the … Continue reading

Go Mobile in 2011!

As you sit down to map out 2011 goals for your business, consider this: The adoption rates of smart phones and other 3-G technologies are some of the highest ever seen.

This growth means many customers and prospective customers can no longer be counted on to view your website from a desktop or laptop browser; instead they may be viewing your website on their mobile devices. Since it is probable your browser-based website does not render correctly on these mobile devices, working with companies like DirectiveGroup can help you get an affordable mobile presence and a marketing plan to harness this incredible opportunity.

The mobile web is continuing its explosive growth of more than 2000% in the last 2 years. And these high end mobile devices, such as iPhones, Androids, Palm and Blackberry, are an ideal platform for advertisers since consumers carry their network-enabled smart phones at nearly all … Continue reading

Your Site Design is Instantly Important

Earlier this month Google launched a new feature of their search product, Instant Preview. This is a quick display of the cache (stored) image of the page Google has on file. This instant preview allows a user to see the site before they click on the link to it.

So what? Do Instant Previews really matter?

Actually, yes, they matter a lot. According to an article Laurie Sullivan wrote for Online Media Daily, users of Instant Previews are 5% more likely to like the sites they visit. This significantly impacts website performance in a couple specific ways:

  1. If a user doesn’t like what they see in the preview, they are less likely to click through to you site.
  2. If users are 5% happier with your site, that translates into an increase in average Pages Viewed Per Visit, Time on Site, and total Conversion.

So, for anyone who has been … Continue reading

Too Much We In Your Website?

You have a website because you want to attract customers and increase revenue… you want to tell your readers all about you and what a great product or service you offer. Come… see… buy… right?

Wrong! One of the most common and perhaps biggest mistakes in website copy is believing that readers want to hear about you, when in fact, your readers are thinking about their own wants, needs, and desires. What they really want to know is how your product or service will benefit them or solve their problems. And your web pages should reflect this, but do they?

A nifty tool to see if the words on your web pages convey a desire to meet the wants and needs of your readers give a more self-focused impression is the WeWe Monitor or Customer Focus Calculator found at http://www.renowinc.com/wewe.htm. Just enter your URL and the company name or names … Continue reading