Here at DirectiveGroup we’ve done thousands of website redesign projects for businesses. We refer to them as website revitalization because we take out-of-date, brochure-type websites and turn them into sales and lead generation machines.
The first step in our website redesign process is reviewing the business’s old website. As a result, we’ve seen lots of poorly designed websites. There seems to be certain missteps that businesses make over and over so we thought it would be helpful for you if we shed light on them to help you recognize if you are making one (or all!) of them.
Here are 5 of the top mistakes that businesses make with their websites:
No Clear Call-to-Action
A call-to-action is a request to the visitor to perform some act on any given page of your website, and these calls-to-action are usually related to the major conversion focus of your site. A call-to-action may … Continue reading