[Blog Abstract] Applying psychological and art principles to web design

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses the recent article by Peep Laja at ConversionXL, “8 Web Design Principles to Know in 2019”.

There’s always something new to learn when it comes to web design. New style trends, emerging typography, out-of-this-world creatives – all of it is support exciting to observe and apply. But, we must keep in mind that a website is not a piece of art. It is a marketing engine on a mission. And that mission is to help you run and grow your business.

We all want a website that converts. So we tent do focus our efforts on boosting the conversion tactics and implementing new techniques thinking that adding another button or adding an extra paragraph of SEO-pumped copy will get us to our … Continue reading

Top Ways to Positively Impact Your Digital Customer’s Experience

Regardless of niche, most marketing strategies focus on capturing and retaining the customer’s attention. However, very few ever touch upon the experience. Less than stellar customer experience is the biggest threat to any business.

Successful brands always strive to provide the best digital experience for current customers and prospects. The key to a successful marketing strategy lies in attracting and maintaining your target audience’s attention through the customer experience.

Below are the five ways you can offer a memorable digital customer experience to your clients and leads. Continue reading “Top Ways to Positively Impact Your Digital Customer’s Experience”

Immediate Ways To Get New Value From Thank You Pages

When you think of your website, what comes to mind? Easy navigation, eye-catching graphics, powerful images and solid content, right? The thank-you page never even comes to your mind. In fact, many times it’s overlooked completely.

Since not every lead is ready to make a purchasing decision, it’s important to let even potential customers know you appreciate them stopping by. But how do you establish a good rapport and maintain a trusting relationship with visitors who contacted you through your website?

It’s easy; show gratitude. Your thank-you page can serve as a great first step for nurturing your leads and can help you identify the true reasons why they contacted you in the first place. Continue reading “Immediate Ways To Get New Value From Thank You Pages”

Mobile Page Speed: Why It Matters More Each Day & What You Can Do About It

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing websites only a few taps away, a slow browsing experience can result in you losing valuable leads and customers. But the competition isn’t the only thing you need to worry about. In this article, you’ll learn the core reasons why mobile site loading speed so important and what you can do to optimize your site faster mobile loading times.

Consumer Behavior Dictates the Importance of Mobile Site Performance

According to Statista, mobile devices now account for 51.2 percent of all traffic worldwide. This trend is expected to continue as faster mobile devices and Internet speeds become available. And it’s not just about how many people are accessing the Internet, it’s also about how they’re using it. Another study showed that mobile devices account for 34.5 percent of eCommerce sales … Continue reading

Why Testimonials are Important

A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people.

The important role testimonials and reviews play:

If you can assemble a group of people who want to rave about you, you build credibility. Credibility is important in a business because people tend to believe what other people believe. This concept is incredibly important when it comes to marketing.

Remember that testimonials are not … Continue reading

GDPR: What You Need to Know

There are important new regulations concerning privacy and security for visitors to your website that you need to know about. This could require you to make changes to your site and your operational policies to comply with the new law.

What is GDPR?

As of May 25, 2018, the EU’s General Data Protection Regulation will begin to enforce strict new regulations on Personally Identifying Information (PII) and data security, called GDPR, (General Data Protection Regulation). EU-based or multinational corporations that do business in the EU are likely in compliance with GDPR as of today. But U.S. companies like yours also need to take note of the new law and guidelines.

Article 3 of the GDPR says that if you collect personal data or behavioral information from someone in an EU country, your company is subject to the requirements of the GDPR. The law only applies if the data subjects–consumers–that … Continue reading