When thinking about Social Media Marketing (SMM), many entrepreneurs and marketing directors of small and mid-sized businesses see a time vacuum. In fact, SMM can drain a lot of time if you don’t know how to manage it. One of the vital keys to effectively leveraging SMM for your company is to develop a strategy for efficiently distributing your message and engaging your audience without having to log into a dozen, or more, different sites.
The key: L3 and Sync
When it comes to distributing your message, your blog can be a great hub for distributing your message, as well as engaging your audience through various other social networks. In a great article at Web Marketing Today, Lorrie Thomas suggests the L3 and Sync method:
- Link to your other social media – on your blog, be sure to provide links to the other social media outlets you leverage.