Online video content has grown significantly over the last few years. Based on Cisco’s Visual Networking Index, video content will account for 82% of the total Internet traffic by 2020. Incorporating video content from viral clips to educational and informational videos is already a popular marketing strategy to capture audience attention. Besides this, video marketing can also be used as an effective component of Search Engine Optimization (SEO), to rank higher in organic search results to gain traffic to your site.
How Does Video Marketing Help Improve SEO?
SEO cannot be achieved solely through keyword stuffing and keyword research. Search engines now place more importance on social metrics like audience engagement and user experience. Google likes when visitors click pages to browse and doesn’t leave right away because it is a sign that the page is good quality. So, the primary goal of search optimization is to make pages … Continue reading