Every two years SEOMoz, one of the leading voices for the SEO industry, produces a report that outlines what the leaders of the SEO industry have observed are the contributing factors to general search engine algorithms. No surprise the study below indicates Content is Still King and Links Are a Strong Queen.
Content is Still King
Content accounts for about 26% of the current search algorithm. This is leveraging your target keyword in the various parts of the page content and having good keyword density, prominence and proximity.
Even with only 26% of the algorithm being based on focusing on this factor, it is where a search engine gets relevance for a search. Of crucial importance to understand is if this is ignored, or not given the attention it needs, your site can miss being ranked for your target keyword even with the other factors in line.
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