In a world where brands have mere seconds to capture consumers’ attention, marketers need to find innovative ways to arrest and retain their target audience’s attention. Prior to the explosion of digital media, marketers only needed to create direct mailings, magazine and television ads to boost brand awareness and engagement. Now, with so much emphasis on multi-channel storytelling, the management of attention in marketing is crucial.
As much as we wish that consumers give our brands their undivided attention, the reality is that most consumers’ attention is severely fragmented. Brands need to face this challenge head-on, cut through the noise and make a memorable impact … all within less than 60 seconds. Continue reading “Wake Up and Pay Attention: How to capture and Keep an Audience”