A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in tracking them easily using you google analytics platform. Following are some of the areas in google analytics, where, having a good website URL structure helps in drawing more insights.
Accuracy in Tracking Data
Tracking the performance of landing pages and efficiency of the funnel is an important aspect of analyzing web analytics data. A well-defined URL structure can help you in identifying these web pages easily within the google analytics platform. You can easily visualize the behavior of your users on the website, especially when you have huge content on your website. You can also easily analyze the performance of individual sub sections and identify … Continue reading