Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively through paid ads it is essential for you to ensure your ads are not only relevant to the person’s needs but also that your ads stand out from your competitors.

Historically, the only option available to accomplish this goal was a 70 character written description. Today, the description is not enough. If you perform a query for most any product or service, you will notice that other than promotions, pricing, or years in business, most ads to not contain anything that is truly unique.

Even when companies create ads that offer something unique and valuable to their prospects, this message is often overlooked as the ads themselves blend in with the all the other ads. … Continue reading

Why Every Manufacturing Marketer Should Link Google Analytics and Webmaster Tools

Manufacturing Analytics

Online marketing and search engine optimization has become synonymous with doing any business online. Staying on top of your company’s online marketing is crucial, and new tools and options are always coming out to make that task easier. However, some of the older tools have great usefulness and Google provides many free tools that will help bring valuable insight to your marketing and ability to convert visitors into leads and eventually into customers.

Two of the biggest marketing and monitoring suites that business owners and webmasters have in their arsenal are Google Analytics and Google’s Webmaster Tools. These are products from Google that let a website’s owner learn about how people come to the website and what they do once they are on it. Google also allows the ability link Analytics and Webmaster Tools accounts, giving marketers a one-stop shop for all of their SEO and online marketing data. This … Continue reading

Google Analytics for Manufacturers: Significance of Website URL Structure

A good URL structure can help your SEO a long way. We often overlook the impact of well-defined URL structure has on tracking your web analytics. A user friendly URL structure not only provides an excellent navigation experience for visitors, but also helps you in tracking them easily using you google analytics platform. Following are some of the areas in google analytics, where, having a good website URL structure helps in drawing more insights.

Accuracy in Tracking Data

Tracking the performance of landing pages and efficiency of the funnel is an important aspect of analyzing web analytics data. A well-defined URL structure can help you in identifying these web pages easily within the google analytics platform. You can easily visualize the behavior of your users on the website, especially when you have huge content on your website. You can also easily analyze the performance of individual sub sections and identify … Continue reading

Google Can Read The Text In Your Images

We have known for a long time that Google reads the text we have on our website (you would be surprised that this is not always common knowledge), but images have long been an area of pain for marketers. On the one hand, images convey valuable information to the user in a format that is easy for them to identify with. On the other hand, search engines like Google can’t index the information you have in your images, and must rely on title tags to identify the information. Until now!

Google has had the OCR technology for a while actually, using it to scan books and street signs. OCR stands for Optical Character Recognition and it is the method Google uses to scan your images and index the text. They are using this information for some cool applications, like the Google Translate app which allows you to scan a sign … Continue reading