7 Tips to Using Google Trends More Effectively

10 years ago it seemed as if Google Trends was the answer to every marketing question. However, recently Google Trends seems to be a last thought. Why? I’m not sure, but I would guess that it has to do something with the shiny new technology tools that are pouring out of the woodwork. Personally, I think Google Trends is currently underrated and should be a top tool used by companies.

Google Trends is a unique and useful tool for content writers to keep track of what people want to know about. It is also invaluable to executives watching their brand health or marketers analyzing consumer interests for the purposes of content creation. Unfortunately, even when used, those using this tool only scratch the surface of the wealth of information Google Trends offers.

Here are seven tips to use Google Trends more effectively.

  1. Dig deeper into trending topics

Google Trends now … Continue reading

Using Google Analytics to Find Topics For Your Next Blog Post

The success of a coherent content strategy often depends on the performance of your blog posts. You want to provide your visitors with high quality content that they read, like and share with their peers. You want your blog readers to come back to your website in search of relevant content to gain more knowledge about their area of interest. The success of creating such highly compelling blog posts is not by any random hit and miss method but through data science. In this blog post, we discuss some of the ways in which you can use Google Analytics to generate ideas about your next blog post.

Analyzing the Content of Interest on the Website

Analyze the pages on your website which have garnered highest number of views and the pages which have high user engagement. You can see this report under Behavior > Site Content > All Pages. Continue reading “Using Google Analytics to Find Topics For Your Next Blog Post”

Sorry folks, video is here to stay!

Even in a world where video is everywhere, some business owners still think that it’s still just a “fad”. I hate to break it to you, but video is only going to get bigger. Video is immediate, it conveys messages well, and it is very engaging. More and more users are consuming video content over written or audio, and studies have shown that users seek video content more often as well. In a recent study, it was shown that by simply including the word “video” in your email subject line, it will increase your open rate by 19%, and your CTR by a whopping 65%.

You may have some doubts, I’m sure. Video takes more time to create, it is more confusing than just writing an article.. the list goes on. This may have been the case five years ago, but in today’s hi-tech world, it is arguably easier to generate video content than any other format. If 10 year old kids are figuring out how to stream their video game and webcam to thousands of users at the same time, it can’t be that hard to make a quick video about your product or service, can it? Continue reading “Sorry folks, video is here to stay!”

Understanding the User Explorer Reports in Google Analytics

Understanding the User Explorer Reports in Google Analytics

Google has been announcing some exciting new additions to the google analytics platform this year. The latest addition to the analytics platform is the much awaited feature: User Explorer. This feature allows the users to anonymously analyze the actions of visitors on the website. This new addition allows us to develop a deeper understanding of the kind of actions which would lead to a conversion and make necessary changes on the website to improve conversions rates. This report can be accessed in the Audience section of Google Analytics.

Google Analytics has introduced a new dimension called ‘Client ID’ which is assigned to each user. This is set by the ga cookie and recorded in google analytics. It is combination of a unique random number and the timestamp of first visit of the user. The user explorer report shows the … Continue reading

Google Analytics Dashboards – A Great Way to Visualize Your Results

Dashboards in Google Analytics

Google Analytics Dashboards are basically the collections of widgets where you can collect all kind of similar data. You can have up to 20 dashboards in each for each view / property with 12 widgets in your Google Analytics account. Each view / property comprises a default dashboard to get you started. Since Google Analytics doesn’t have a logical structure in it, having the potential to put similar things together at the same place is indeed a great profit. This means you’ll only have to search at very few places to get the general overview of how your site’s doing.

The best way of getting your own Google Analytics dashboards is to make them yourself. To create your own dashboard, search under the Dashboards menu and click the +New Dashboard option. You will get various options, like to use a blank canvas or a starter dashboard … Continue reading

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

Ad Extensions: Introduction – Getting the Most Value out of Your Marketing Dollars

It’s no secret that the first step in converting customers is to drive prospects to your website. To do cost effectively through paid ads it is essential for you to ensure your ads are not only relevant to the person’s needs but also that your ads stand out from your competitors.

Historically, the only option available to accomplish this goal was a 70 character written description. Today, the description is not enough. If you perform a query for most any product or service, you will notice that other than promotions, pricing, or years in business, most ads to not contain anything that is truly unique.

Even when companies create ads that offer something unique and valuable to their prospects, this message is often overlooked as the ads themselves blend in with the all the other ads. … Continue reading