Considering changing your PPC agency? Whether due to a change of personnel, issues with management, performance declines, or difficulties, the change should be considered with care. This article will be looking at factors used to determine the red-flags that arise with agencies, hiring an agency versus in-house approach, and whether to hire a specialty or full-service agency. Let’s get started:
First to consider: pay structures. There are four typical pay structures for your paid advertising strategy:
* Flat monthly rate,
* Percentage of monthly ad spend
* Performance-based pricing or
* Hybrid approach
These pay structures have both benefits or limitations, depending on what your PPC optimization budget requires. Using a hybrid approach may prove to produce better results than one strategy alone.
Your company has been working with a PPC agency for a while, but the company is now scaling and its goals are changing. It … Continue reading