Invitation-Only Marketing Summit for Senior Execs

The CONNECT CMO Leadership Summit brings a fresh new perspective on how to optimize your company’s marketing operations. Its where industry leaders come together to build new business relationships and share best practices with other attendees working on the same priorities. Over 35 innovative sessions will include:

  • Influencing your Influencers: A Modern Approach to Building your Brand
  • The Porsche Problem: How CMOs Turn Around Stalled Transformations
  • Best Frenemies – Process vs. Progress: Balancing Innovation Rigor with Speed to Market
  • The Best Defense is a Good Offense: Positioning Marketing
  • The Applebee’s Turnaround Story

David Szetela, DirectiveGroup’s Director of Paid Search, will be a featured speaker. David is one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, he is dedicated to helping companies of all sizes maximize revenue and profit. He was recently recognized as one of the top 25 pay per click experts … Continue reading

What to Expect When You Hire a Good Digital Marketing Consultant

When you hire a Digital Marketing Consultant, you should be able to expect a certain level of service, knowledge and expertise. Here are just a few things your Digital Marketing Consultant should be able to bring to your business.

Thorough – and Understandable Reporting:

One of the best things about digital marketing, is that having access and tracking success and for a website and online advertising traffic is significantly easier than traditional marketing activities. However, collecting, curating, and comprehending this mountain of data can be overwhelming without the proper experience and expertise. Your Digital Marketing Consultant should not only be able to provide you with this data, but also be able to interpret, explain it to you, and develop a plan based on having measured your marketing efforts.

Responsiveness and Accessibility:

Your Digital Marketing Consultant should be responsive to you when you make a request or have a question, and … Continue reading

Work

When you ask people if they like what they do for work, most people (70% by some polls) – dislike their jobs. And a large portion actively hate their job!

Common complaints include not feeling appreciated, or not having enough time to complete the work they are given. Many people cite that they wish they had more flexibility in where or when they work.

As American workplaces are evolving, an emphasis on enjoyment of work is starting to take shape. More companies are realizing that in order to have the “best place to work” they have to provide more than just an income.

For our customers, this may mean changing the products they sell, and the places they work. With 50% of Americans working at least part of the week from remotely and 90% wishing they did, the need for office space, office furniture, and home offices are changing. … Continue reading

Work

When you ask people if they like what they do for work, most people (70% by some polls) – dislike their jobs. And a large portion actively hate their job!

Common complaints include not feeling appreciated, or not having enough time to complete the work they are given. Many people cite that they wish they had more flexibility in where or when they work.

As American workplaces are evolving, an emphasis on enjoyment of work is starting to take shape. More companies are realizing that in order to have the “best place to work” they have to provide more than just an income.

For our customers, this may mean changing the products they sell, and the places they work. With 50% of Americans working at least part of the week from remotely and 90% wishing they did, the need for office space, office furniture, and home offices are changing. … Continue reading

3 Ways to Be Happily Engaged at Work – Commentary

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 3 Ways to Be Happily Engaged at Work an article from Entrepreneur.com, written by Alexander Maasik.

Recently, I’ve spent a lot of time researching and learning about the benefits to a company when employees are 100% engaged at work. Wow! Was I amazed to learn that fully engaged employees produce 1.5 the results as an employee who is average. Even more startling was to learn that employees who are not engaged perform at only half of an average employee.

Thinking about our company, I started my research with the question, “How can I help all my team members stay fully engaged?” But then this thought occurred to me, “Am I fully engaged 100% of the time?”

I would have liked to answer that question … Continue reading