Big Hearts for Big Cats

Here at DirectiveGroup, we are honored to work with some pretty phenomenal businesses and associations. One example of a truly extraordinary organization is Big Cat Rescue.

Big Cat Rescue is the world’s largest accredited sanctuary dedicated to caring for abused and abandoned exotic cats.  Big Cat Rescue is located in Tampa, Florida, and its mission is to care for unwanted or injured big cats such as tigers, lions, leopards, and bobcats. Many of the cats in their care are either endangered or no longer exist in the wild.

Big cats end up at the rescue for a variety of reasons. One of the most common reasons is that well-meaning people purchase them thinking they would make a good pet, only to find out that exotic cats are simply not bred for captivity. Other cats end up at the rescue after being abused by owners who forced them to perform … Continue reading

DirectiveGroup Teams with World Vision to Help the People of Japan

DirectiveGroup Disaster Relief Like you, the team here at DirectiveGroup has been watching the recent events in Japan with heavy hearts. The images are a stark reminder of how quickly tragedy can strike. Disasters of such scale certainly put our day-to-day challenges into perspective.

DirectiveGroup team members are natural problem-solvers. It is our nature to identify issues that need to be addressed and to implement solutions that will resolve problems. We know that even the largest, most challenging problems can be solved if we put our imagination, resources and collective spirit into doing so.

To that end, we have decided to partner with World Vision, a humanitarian organization with a long history of transforming the lives of the world’s poorest children and families. World Vision was one of the first relief agencies on the ground after the disasters struck and they will stay as long as it takes to restore the broken … Continue reading

Does Net Neutrality Make a Difference to Your Business?

At the end of December, the FCC voted to adopt the “Net Neutrality Rules”, beginning the process of giving some regulation to how the Internet works in the United States. While this is expected to be debated in Congress as to its appropriateness and may be overturned, it is important to understand exactly what it is and how it’s going to impact businesses across the county.

What Exactly is Net Neutrality?

Net Neutrality is primarily aimed at Internet Service Providers (ISP’s) in order to keep the Internet “free and open”. PC Magazine published a great article about what the overarching rules for ISP’s is:

…the FCC did provide an overview of what’s included in the order and it breaks down to three high-level rules: transparency; no blocking; and no unreasonable discrimination.

Transparency: The transparency requirement basically requires broadband providers – fixed and wireless – to be more transparent about their

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At DirectiveGroup We Thank You

Given that next week is Thanksgiving, we at DirectiveGroup want to express our gratitude for the opportunity to serve you, our clients, in your goals to achieve powerful online marketing results.

At DirectiveGroup we truly aim to serve you and not just fulfill a function. Our service-focus comes out in several ways:

Speed – We seek to serve you with a speed that is unmatched in our industry. Rather than waiting for a deadline to sneak upon us, we aim to complete projects as expeditiously as possible, at times allowing us to beat our deadlines.

Cost – While part of our focus is speed, another key focus for us is cost. We seek to keep your cost reasonable for the value offered, so you don’t require the budget of a small nation to leverage our services. Rather, we look at the budget you have coupled with your goals, and develop … Continue reading

Do You Know Someone Who Has Been Affected by Epilepsy?

In 2001, a young man by the name of Paul Schmidt experienced his first epileptic seizure. He was 15 years old. He was diagnosed with juvenile myoclonic epilepsy. For six years Paul fought the good fight to lessen or eliminate the seizures, from taking various medications and in 2007 a surgery where a device was implanted into his brain. But these treatments failed. In 2008, Paul died from SUDEP. This is a when a person, otherwise healthy except for their epilepsy, experiences sudden death. Paul was 22 years old.

Why share this tragedy? As a result of stories like Paul’s, parents of children with epilepsy have joined forces with the nonprofit organization, CURE, Citizens United for Research on Epilepsy. CURE is committed to raising both awareness and money for epilepsy research. Paul’s loved ones are doing their part, and you can help.

Paul’s family holds an annual event every autumn … Continue reading