Don’t Break Your Online Content Vows

As a marketing copywriter, I have 2 very important goals for every writing project:

  1. Educate consumers about the advantages of your product or service and help them understand what problems you solve.
  2. Help them understand why you are the best choice to solve their problems and nudge them toward making a purchase.

Sounds simple, right?

Not so much.

If you read the typical business website you will see that it isn’t easy at all.  Here are a few common mistakes…

  • You describe the product or service instead of explaining how it can solve customer’s problems or improve their lives.
  • You use industry jargon rather than a language your customers understand.
  • You have no call-to-action and readers don’t know what they are supposed to do next.
  • You fail to keep content fresh and relevant which gives the impression of an abandoned site.

Making any one of these, or many other, fundamental … Continue reading