There are many reasons why prospects don’t take action when they land on a website, but we choose five (non-technical) things you can improve to increase website conversion almost immediately. Read through the five and then take a look at your website. Where can you improve?
Strengthen your message potency by focusing
Who are you speaking to and what problem are you solving? A website should clearly speak to the problems of the target marketplace and offer specific solutions to those problems. If you try to speak to everyone, you dilute your message and run the risk of not resonating with anyone. It’s best to have your ideal client in mind when creating web content and offer solutions that are attractive and specific to that market. Focus your message and increase the pulling power at the same time.
Make an offer
The Google dictionary defines an “offer” as an expression … Continue reading