How to Crank Out a Fascinating Idea in 60 Seconds or Less

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Inc. article by contributor, Sally Hogshead “How to Crank Out a Fascinating Idea in 60 Seconds or Less.”

If I were a betting woman, I would be willing to bet that most people, if not all, struggle from time to time in coming up with ideas on topics to write about or the topic might be there, but the words escape them. I know for myself, this is true. Many times, the most difficult task of writing is deciding what to write about. This task becomes even more challenging for me when I’m up against deadlines.

Of course, more times than not, the reason I’m up against these deadlines is that I couldn’t decide what to write about, so … Continue reading

5 Ways to Develop Trust with Content Readers

Content sets a tone. It delivers your company mission, vision and other important information about your business. Content helps to build your brand presence online, but it also sets a company tone, differentiate you from the competition, establish you as a leader in the your industry and take your business rankings high in Google search results.

In addition, content also helps you to win the trust & faith of your audience.

By providing useful, informative and precise information to the readers, answering their questions, and giving smart yet reliable solution to their problems, your content development is an excellent way to build a long lasting relationship with your potential customers.

HOW TO BUILD CUSTOMER’S TRUST THROUGH CONTENT?

Whether you’ve just stepped into the world of digitization or you’re a successful brand looking to revamp the content marketing strategy, the tips below will help you build YOUR trust factor online.

Stop … Continue reading

Words Matter

I enjoy writing – and I have spent the better part of the last week working on the content for a new website. Each word is important. Not just because someone will read it and learn something about the company services, but because words make you think. Words ask to you think deeply about yourself and what you might need. Words help you to make decisions. Words bring us together with a shared language.

And yet, words can so easily be misinterpreted.

When I write, I find myself reading and re-reading what I write. Could someone misunderstand what I am trying to say? Does the pattern of the words, or the choice of the words, create space between me and the reader? Will the reader make judgements about me–or my business–based on just the few sentences they read? Will they feel the meaning and my passion behind the words?

When … Continue reading

Surviving the Elections with the Right Media Mix

A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media statistics you should be aware of as well as how to minimize risk during the election season or any other external factor that may influence the success of your campaigns.

Since we are ending the election season, I did use the presidential election as the main example throughout this article. However, the points made within and the tips are applicable to almost every if not every external factor that impacts consumer behavior.

Over the last several weeks, I’m experiencing drastic changes in social media performance, mostly in Facebook. Although I was prepared for some change in performance, honestly, the degree to which this happened on … Continue reading

How To Give Your Business An Unfair Advantage

How cool would it be to know that every product or service you ever offered (before launching), would be successful?

What if you never had to struggle to get new customers or traffic to your website?

Impossible.  Right?

We’ll on March 31st, 2016, Elon Musk launched the Tesla Model 3 with an unfinished prototype and in a week racked up over 325,000 reservations, aka $14 billion in potential future sales.

Do you think the Model 3 will be successful when it officially goes on sale in 2018?

Yes, this is the biggest one-week launch of any product ever, your company isn’t Tesla and you aren’t Elon Musk, but at the end of the day Elon has done something very simple. Continue reading “How To Give Your Business An Unfair Advantage”

4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy

Businessman holding Questions sign towards you

Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective.

How do we make a strategy that is critical to a brands success online more effective?

Well of course there are many things that can be done based on your organization’s goals and resources. But when you are putting together a content strategy, there a four questions you should ask before you write a single piece of content?

  1. Who is my audience?
  2. What are the interests of my audience?
  3. Who are the influencers?
  4. What action do I want readers to take?

Let’s take a look at each of these:

Who is My Audience?

If you’re going to write content that attracts prospects, leads and or customers, you need to have an understanding of who … Continue reading