I’ve made an observation. I could be wrong, but I feel like businesses and content marketers are forgoing storytelling-based content for the more popular styles of content like list post and how-to articles.
As an SEO, I assume this is because it’s easier to promote these types of content to influencers for backlinks. And that may be the case, but I caution against forgetting about the most basic way to communicate ideas and move people to take action.
While specific styles of content may be easier to promote and increase domain and page authority, visitors don’t care about any of that.
The Content Marketing Institute defines content marketing as:
“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. “
While it’s easy to get lost in technical marketing … Continue reading