10 Lessons Learned at DirectiveGroup in a Decade

“Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.” Tony Hseih

10 years and going strong. Congratulations DirectiveGroup team members. What a milestone! As I age and look back, 10 years doesn’t seem very long. BUT… OMG… when I look at the past 10 years through the lenses of digital marketing, the reality of the rollercoaster becomes apparent. Digital marketing truly moves at warp speed which provides countless opportunities for learning.

Going back through time – the year, 2008 – On a scorching hot, Saturday afternoon, in Phoenix, I proudly walked up to the graduation podium to take possession of the master’s degree in marketing for which I sacrificed many hours of sleep to earn. Little did I know then, that 10 years later most everything I learned about marketing would be obsolete. However, there are always … Continue reading

4 Ways to Boost Advertising Performance and Eliminate Waste

1) Identify and Understand Your Target Audience

An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.

For example, let’s say you sell collectible baseball cards online. Obviously, not everyone who searches the web is looking for vintage baseball cards. Yet there are many internet users who are looking for cards to add to their collections. Our goal then becomes finding ways to put your site out there to make it easier for card collectors to find and access. You will want to understand what these card collectors are looking for and what their needs are to be successful.

The better you identify … Continue reading

10 Things To Do For Marketing Success

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

Alright, we are kicking off our 10-year anniversary content series with a post on 10 Things To Do For Marketing Success.

Let’s get in to it!

Know Your Customer

Successful marketing starts with an intimate understanding of your customer. What does she want? What is she trying to avoid? What keeps her up at night? These are all questions, you should know the answer. If you don’t, it’ll make communicating in a compelling way much more difficult.

If your marketing isn’t working and you didn’t take the time to get to know your customers. Start with an empathy map. It will help you quickly flesh out important insights about your customer that will make … Continue reading

DirectiveGroup Kicks Off 10 Year Anniversary With Compelling Marketing Content Series

DirectiveGroup helps our clients dominate their online space through strategically cohesive, tactically brilliant, fully integrated digital marketing programs built on a foundation of business intelligence. In a nutshell, we deliver results.

10 Years Ago…

… DirectiveGroup was formed to help local, regional and national companies harness the business-generating power of the internet. In particular, DirectiveGroup has focused on offering complete solutions that deliver measurable results, and as such, we have had a heavy emphasis on directional media such as search engines.

To kick off the festivities and celebrate our 10 year anniversary, we decided to publish a series of articles that will feature 10 things about each of the topics we love the most. Look forward to articles like:

10 Most Inspirational Business Leaders
Top 10 Trends In Artificial Intelligence
10 Things To Do For Marketing Success
The 10 Most Common PPC Mistakes & How To Avoid Them

And … Continue reading

How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. The on-demand audio format of podcasts makes it ideal for reaching people even when they aren’t sitting at their computers, unlike video content. Businesses can reach out to more people and more often through podcasts even when they are working out at the gym, running, driving to work or working around the house. Podcasting doesn’t just develop your brand and establish you as experts in your industry; it also helps start meaningful conversations with potential and existing customers. More amazingly nearly 63 percent of podcast listeners made a purchase based on something recommended during … Continue reading

5 Reasons You Need Digital Consulting

Hiring an outside digital marketing consultant, or digital consulting company can be a big step for many businesses. Yet, so many truly need the expertise and focus that a digital marketing consultant can bring.

1. A Cohesive and Coordinated Approach:

A digital consultant will look at the sum total of your marketing efforts, your branding, the engagement of your customers, available opportunities, your budget, your resources, your unique position… etc. All of these things must be aligned.

2. Strategy:

Digital marketing consultants build and execute a strategy that is consistent and works, giving you a roadmap for success, this month, next month, and beyond.

3. Jumpstart Poor or Slow Sales:

Is your business suffering from poor or slow sales? A digital marketing consultant has the tools and knowledge available to apply to the problem of sales. Digital marketing is measurable, and your consultant can provide you the reporting into not … Continue reading