Is Your Internet Marketing An Uncharted Trip Into The Wild Blue Yonder?

From my experience, for many companies large and small it is just that. They move forward with well-intentioned but poorly planned websites, pay per click (search engine marketing), search engine optimization, social media marketing and perhaps email campaigns. All of that is done without out knowing exactly where they rank today with their internet marketing, how they rank and compare with their competitors, or how they could improve.

Would you take a road trip across country or to the far reaches of Canada or Mexico without a GPS or map of some type? If not then why do it for your internet marketing? In either case you can very well get lost or not be successful without a map. Did you know you can get a comprehensive evaluation of your website, SEM, SEO as well as SMM? Out of that evaluation you get a map as to where you are … Continue reading

Follow Up, Follow Up and Follow Up Again

Ok…now you have all these new leads that have been generated by your successful online and offline marketing programs. A few are moving nicely through the sales process, but many others just aren’t ready to buy yet.  “Yet” being the opportune word here as only 3 in 100 leads will be ready to buy now. So what should we do with the rest? Who knows if and when they will ever buy, but I can assure you they won’t ever convert if you do not…Follow Up, Follow Up and Follow Up Again!

I have sent the below “Send Out Card” to myself and others; I keep it posted in my office to remind me that consistent and persistent follow up is critical to closing new business. 80% of sales are made on the fifth through twelfth contact (I hear the going rate is nine) and I also recently read that it can take up … Continue reading

How To Exceed Your Goals

When a Los Angeles specialty medical practice came to us asking about this “Internet Fad”, we took seriously their request. Having used direct mail and Yellow Pages in the past, this clinic was looking for a way to engage new clients and continue building their business.

The Challenge

We were given a 30-day challenge, with just over $1,000 to spend to develop a marketing program that would garner 5-7 new patients. Given the nature of the practice, we were to target potential patients within driving distance of 4 practice offices.

Though this challenge was tough, we knew this was an achievable challenge.

The Method

Developing 4 highly targeted pages, we launched a Search Marketing campaign through Google and Yahoo!. We then implemented an aggressive campaign to span the 30 day challenge. Through monitoring and regular optimization, we were able to produce more than successful results.

The Impact

Over this 30 … Continue reading

Moving Small Energy Businesses Forward

The Energy Industry has been dominated by large corporations for the last 5 decades. However, due to continued legislative development, smaller energy companies are emerging and providing consumers with alternatives to what has “always been”.

One of the primary obstacles facing these companies is developing a brand that can compete with those who’ve been around for years. While this is possible with an unlimited budget, these start-up companies have limited resources to develop the brand recognition needed.

Leveraging the Three-Legged Stool

When it comes effectively developing a brand and creating a buzz about a new alternative for consumers, the “Three-Legged Stool” approach is a great strategy for building a business:

  1. Website – Without an effective website, any Internet Marketing campaign is destined for failure. This means having a website that is not only functional, but is designed in a way that draws a visitor in, aiding in the conversion of
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10,000 Auto Parts: A Part For Every Occasion

When Claude Greiner, the owner of Teddy Bears Auto Salvage, wanted to increase his business, he knew that increasing traffic to his website would make the difference. So he contacted DirectiveGroup. We thoroughly interviewed the owner of Teddy Bears to determine exactly what his internet marketing needs were. This included geographical marketing to pinpoint exactly who Teddy Bears Auto Salvage’s customers were and where they were located. Claude answered detailed questions about his business goals. DirectiveGroup did the rest.

The Challenge

Many of Teddy Bear’s customers were located within a 30-mile radius of the salvage yard. Because of the demand of specific auto parts that Teddy Bear carried, the salvage yard also has clientele outside of the local area who had their orders shipped. This included wholesale accounts, specifically other auto parts stores who bought from Teddy Bears and resold to their local clientele.

The Goal

As outlined by DirectiveGroup, … Continue reading

Hospitals Must Now Have A Powerful Online Presence

Not long ago, if a person suffered medical symptoms, he or she would first turn to a family member or friend for help or advice. Not anymore. The internet has taken over as the first source that consumers turn to. Why? Because research has shown that trust in online sources has increased about 44%. That’s a lot of credibility. How can you tap in?

There are some surprising statistics in 5 Trends in Healthcare in 2010, a study commissioned by Google, which show that an online presence is critical for healthcare providers and institutions.

Check this out:

  • 61% of adults use online health resources.
  • 53% of those adults ask their doctors new questions based on what they find on the internet.
  • 80 million Americans use social media for health-related issues.
  • 65% of all adults say that the internet is their top resource for health concerns.
  • 32% of adults say
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